
Lemon Heaven wins the honoured 2012
Franchisees’ Choice Designee, presented by the Canadian
Franchise Association (www.cfa.ca).
Lemon Heaven's franchisees give a
huge thumbs up!
(Toronto, ON) April 5, 2012…
The Canadian Franchise Association (CFA) (www.cfa.ca) announced the
recipients of the 2012 Franchisees’ Choice designation on
April 2, 2012 at a gala awards presentation during the CFA National
Convention in Niagara Falls, Ontario. This is the second year for
the annual Franchisees’ Choice designation program.
The Franchisees’ Choice designees are CFA member franchise
systems who voluntarily took part in an independently-administered
survey. Their franchisees were asked to rate the franchisor in key
areas of the franchise business model, including the franchisee
selection process; franchisee Information package; leadership;
business planning and marketing; training and support; ongoing
operations; and the relationship between the franchisor and
franchisee. In order to qualify for this designation, a minimum of
10% of a brand’s franchisees must participate. In Lemon
Heaven's case, 83% of franchisees responded to the survey.
“The true strength of a franchise system lies in the
mutually-rewarding relationship between a franchisor and its
franchisees,” says Lorraine McLachlan, CFA President and
Chief Executive Officer. “Being a Franchisees’ Choice
designee is a high honour because the high rankings in franchisee
satisfaction come directly from the franchisees
themselves.”
In the due diligence process of investigating a franchise
opportunity, speaking with existing franchisees about the
opportunity being explored is essential. For prospective
franchisees, the Franchisees’ Choice designation identifies
that a franchise brand has received solid endorsement and ratings
from its franchisees. The 2012 Franchisees’ Choice designees
are representative of the spectrum of franchise opportunities and
the diversity and excellence of CFA members.